3 Reasons Why Behavior Change Fails in the Workplace

Every workplace has some behavior they need to change. Whether it’s getting the sales team to improve their success rate by relying on what they know rather than whom they know, or whether it’s training front-line employees to be better at customer service, behavior change is serious business. And it’s incredibly hard not only to achieve, but to sustain. U.S. businesses alone spent nearly $68 billion with external suppliers in 2011 (according to the January 2012 Bersin “Corporate Learning Factbook”) on learning and development, so it’s essential that their investment works for the long-term.