Meet James who makes a living selling to tourists on a beach in St. Maarteen. He competes effectively with a dozen or so other people all selling the exact same thing – BANANAS!
Although products or services may seem the same, features may look alike, and prices may be very close, all things are never equal. Either positively or negatively, the salesperson makes the difference in the mind of the potential customer. The sales professional should see themselves as the difference maker and accept that responsibility. James does and he is quite successful.
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