We know most companies think they’re delivering insights to help them win deals, but what actually constitutes a powerful insight? And what types of insights are most effective at differentiating your solution and defeating a prospect’s status quo bias? A recent Corporate Visions survey of more than 400 business-to-business marketers and sales professionals found that 81 percent of respondents believe they’re using an insights-based approach as part of their marketing and sales strategy.
How can you know if you’re using the right insights – whether you’re actually creating action or just recycling data? Download the eBook The Power of Visionary Insights to find out.
Please support our Sponsors here :