Are Your Customers Buying from Your Company or Your Salesperson?

The good and bad of relationship-based sales. The Good Relationship-based sales methods are ideal. Most of the time those relationships are the only thing protecting you from competing solely on price. In sales training, we have a saying: “All things being equal, people buy from people they like. All things being unequal, people still buy […]

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Once Bitten: Getting Through to Prospects with Negative Perceptions

A few weeks ago my three-year-old daughter was attempting to pet a small dog and the dog turned around and bit her as hard as he could. There are a few important things I learned from this experience. First, my daughter was not hurt, but she was scared. Second, my daughter is the sweetest, kindest calmest little girl, […]

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