Product knowledge is no longer the primary tool of sales professionals. Today’s buyers already have it. They are savvy, smart and informed. They face entirely new demands in the quest to leverage new technologies, consumer behavior shifts and global ma…
Read moreWhen does a one percent loss actually represent an eight percent one? According to McKinsey & Company, a one percent increase in average discount results in an average decrease of 8.7 percent in operating profit. And, in a world where profitable revenue (rather than any revenue) is the goal, helping your B2B sales team capture that one percent back is critical to your company’s success.
Read moreSure, there are new approaches to learning and new learning technologies that promise great things for the future of e-learning. But, do we really understand the change that is taking place right now? In this report, we look at e-learning in the contex…
Read moreModern learners are constantly bombarded by information.
Formally and informally, trainees receive mountains of tips, suggestions and rules of thumb aimed at improving workplace performance. Our brains are remarkably well-equipped for dealing with this kind of information overload – they just filter most of it out. In fact, the majority of what we “learn” never enters our memories in the first place.
Effectively managing a training program means you have to maintain an end-to-end plan for all the event related details while keeping your organizational goals for the training program in sight. When a task or detail gets overlooked or doesn’t go accor…
Read more