Category: Routing & Switching

In early May, I stumbled across an IDC press release for their first forecast on the Hadoop ecosystem. Besides their usual solid research that IDC typically delivers, the forecast was notable in several ways. The IDC reports and forecasts are usually in well-defined and stable technology arenas that require the insight of a leading analyst company. Obviously, it looks like Hadoop technology has made it to that level of prominence where it would be featured in a $9,500, 26-page report from IDC.

If there is one thing that sellers generally can talk about, it is their product or service offering. In fact, they are so fond of telling customers what they know that they often show up and pour out the information instead of gaining a good understanding of the customer’s needs or goals.