Securing our Next Generation Networks and Data Centers

No matter which IT conference I attend, I always look forward to hearing Cisco Systems Senior Vice President Chris Young speak on security, if he happens to be on the agenda. I’ve heard the former RSA VP and VMware exec speak at past Cisco Live! and RSA conferences and have never been disappointed. Cisco Live! 2013 in Orlando was no different.

Young started off by sharing what he’s heard time and time again from Cisco customers across the globe. From mobility to BYOD to cloud, most businesses are struggling with diverse IT issues. But how to maintain security and compliance as the IT landscape is constantly changing comes up most. He said staying ahead of the IT security threat landscape – or at least trying to keep up with it is essential. The key is to also handle all the complexities created when we try to manage the combination of those two things.

Read more

Getting Started: Mobile Marketing

Mobile marketing is marketing your product and or service on or with a mobile device. There are several methods a business can conduct mobile marketing. One method consists of utilizing SMS (text messaging). Another tool, though not quite as popular, uses QR codes (quick response codes). Very simply, if you scan a QR code, it should offer a mobile friendly web page, which may include a coupon that only has to be shown to the merchant on your smart phone.

Another option is Bluetooth, which enables users to access a promotion, a deal, or offer within proximity to a particular restaurant or coffee shop. Lastly, using geo-social applications. Geo-social applications allow a user to “check in” at a place based upon their phone’s GPS location (i.e. Foursquare, Facebook, and Yelp).

Read more