There is no question that companies are swimming in an ocean of data that continues expanding at an alarming rate, most of which is too unstructured to be managed. This is prompting organizations to rethink basic assumptions about the relationship between business and IT. Additionally, the emergence of specific solutions to help companies better understand big data is also uncovering a skills gap for some IT professionals. But it is also helping them understand their business better from a 360-degree view — all of which is helping generate new business insight.
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