Importance of Communication skills in Business and Life

business training

Effective communication is at the heart of every organisation, every job and every personal relationship.
Without it, people can’t leverage the knowledge of larger groups and essentially live in silos or boxes. In business, a lack of communication dooms projects, managers and companies.
Such organisations survive only by inertia. Eventually, they fail and disappear.

Good communications is key
The same communications skills that create strong personal relationships also power successful
businesses. Not long ago, effective communication was viewed as a “soft” skill that was nice for
managers and executives to have but unnecessary. In today’s rapidly changing business climate, it’s a requirement for all employees. Organisations that fail to convey goals, strategies and processes – or
provide feedback, good and bad – are likely to lose to companies with better communication.

Communicating is much more than just talking or writing words to another person. It involves how we
write and speak, including body and facial gestures, vocal tone, rhythm and the pitch of the voice.
Also, listening is just as important a communication tool as writing or speaking. Today, we communicate in
a variety of formats, from the voice and written word to email, instant messages and other high-tech
solutions. The most effective communicators are able to connect with other people regardless of the
format.

Importance in the Workplace
Look at almost any job description, and you’ll see how important communication is in the workplace.
Nearly every job requires effective communication, which is a skill that is tested during job interviews.
Once hired, it’s essential for employees and managers alike. Without effective communication, there is
no teamwork or collaboration, and projects will fail more than they succeed. Effective communication
is also an absolute necessity for climbing the corporate ladder. Managers especially, must hone their
skills and understand the power of communication, whether in dealing with fellow employees or with
customers.

It’s also important to note that organizations with poor communications – whether top down or bottom
up – won’t identify and resolve problems quickly. As a result, mistakes are not caught until after delivery
to customers. Product recalls, to cite just one negative outcome, are often the result of a breakdown in
communications.

Tools of Communication
Today, an organisation’s leadership has an arsenal of tools with which to communicate with employees.
It can take the form of traditional conversations, staff meetings, emails, newsletters as well as social
networks, video conferences and online discussions. Regardless of the form, studies show that
communication improves employee motivation and engagement. It’s followed by improved work
quality, productivity and customer satisfaction.

Similarities between Life and Work
Communication skills pay off at work and at home. A husband and wife who share their thoughts will
have a happier marriage than a couple who don’t communicate with each other. Likewise, a manager
who communicates well with his employees and superiors will not only be more successful but will also
create a healthy office environment.

The reason for the success of communications at home and in the office is simple: People who are able
to share their feelings, thoughts and ideas are less likely to be misunderstood and less likely to bury
their emotions. Good communicators are more likely to keep lines of communications open with family,
friends and co-workers. They also take the initiative to start conversations and make their thoughts
known. They’re not afraid to speak up. At the same time, good communicators are also great listeners.
They hear what other people are saying and respond appropriately.

Invest in good Communication skill’s
Any effort made to improve communications skills will pay off is well worth the investment. Effective
communicators are rewarded with raises and promotions as they’re better suited for leadership
positions. There’s also a payoff outside the office as the same skills also work at home and everywhere
else life may take you.

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