No amount of effort can transform raw recruits into capable sales reps overnight.
But the clock is ticking. Every extra day reps spend ramping is a day the company loses money. Between long training periods and typically high turnover, reps may have only a few months of peak performance selling. Even if a rep stays on the job long enough to recover the costs of recruiting and training, companies incur significant opportunity costs, while new hires sit idle on the bench – sales are lost and customer relationships suffer because the sales team is not ready to compete at full strength.
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